Hiring VIP Day

Hiring VIP Day is a one-day unique-to-you hiring strategy + interviewing process extravaganza designed for women business owners to grow a thriving team with ease and JOY.

HIRING YOUR DREAM TEAM IS A REPEATABLE STRATEGY.

And I’ve GOT you.

My name is Ashley Cox – Founder & CEO of SproutHR – and after 17+ years in HR, I can teach you how to HIRE a profitable, sustainable, impactful team with confidence, ease, and FUN.

Sign me ALL THE WAY up!

A Snapshot of What You Get from Hiring VIP Day


If you need a fast, repeatable hiring strategy like yesterday!) we are about to single-handedly take the headache out of hiring – together.

You get everything you need to recruit, interview, and hire your dream team member – and then put it on repeat when you're ready to hire again.

  • A customized-to-you end-to-end hiring process that’s founded on tried-and-true hiring strategies that have gotten amazing results for companies like J.Crew and Kroger

  • All the forms, templates, and documents you’ll need for your entire hiring process – everything from a custom job description to interview questions, offer scripts, decline letters, best policies, legal compliance, and a lot more

  • Compensation strategy + pay philosophy – what to pay and how to pay for the position you’re hiring

  • Answers to all your hiring questions to put your mind at ease – including discussions around company culture and growing a profitable team

  • A repeatable process you can use over and over again – and an overview of what tasks you can delegate to other team members so you’re not managing the hiring process all by yourself (yes, this is a thing and it’s a LOT more doable than you may realize!)

  • 45 days of email support once all VIP deliverables have been completed and sent over

  • One 30-minute SOS call to use during your 45 days for follow-up support – whether you have questions, want to talk through top candidates, or just need some moral support along the way

“I’m buying my life back by hiring the right help.”
– Jennifer L.

How Hiring VIP Day Works

The Details

Here’s what you can expect for your Hiring VIP Day:

  • My signature planning, interviewing, and hiring methodology 

  • One 4-hour day together crafting your perfect made-for-you hiring process

  • 45 days of email support following delivery of your Hiring VIP Day materials

  • One 30-minute SOS call (because sometimes, email just doesn’t cut it!)

First

We’ll have you do 20-30 minutes of pre-work to help us prep for your session.

Then

We’ll spend 4 hours together hammering out the details of your made-for-you hiring process starting with a custom job description for the position you're hiring for right now. We’ll discuss where to find your ideal candidates, how to format your "Careers" page on your website, best recruiting practices, and how to write a job posting that people are excited to read and apply for!

Next

We’ll craft your signature interviewing process, go over interview dos and don'ts, and create the best questions to ask candidates to ensure a great fit. We’ll also walk through my proven interview templates to customize them to your unique needs and process, then discuss what topics and questions to avoid during the interview process to stay out of hot legal water.

Finally

We’ll wrap up your Hiring VIP Day with how to make a verbal offer, customize your offer letter, and decline candidates with compassion and ease. We’ll also review hiring requirements for your state to ensure you start your journey off in compliance.

Afterward

After our session, I’ll spend a few days customizing and finalizing all your documents. I organize them in a shared folder, create a "next steps" plan so you know exactly what to do, and tie it all up with a hyper-linked Table of Contents so you can easily find any document in your folder.

Once you receive your final deliverables (usually within 10 business days), you also receive 45 days of email support where you can ask me any follow-up or clarifying questions and one 30-minute SOS call for that moment when voice-to-voice is a MUST!

Your Investment: $5,000

“It's no overstatement to say that our entire team structure changed as a result of working with Ashley and we still use the resources and advice today to hire (and promote) team members.” – Keila Hill-Trawick

Yup. Hiring VIP Day is EXACTLY what I need!

Before & After Hiring VIP Day

Before 

First of all, let’s clear the air –

It’s ok if you don’t know what you’re doing just yet. Of course you don’t want to feel like it’s possible to mess up your business, make a mistake that’ll end up costing you thousands, or have to fire an employee because of a poor hiring process or decision. Of course you don’t.

Do you see yourself in one of these women?

Business Owner #1:

“I've never hired employees, only contractors. I'm proactive, but I’m nervous! I don't know where to start, I don't know what to do, and I definitely don't want to screw this up.”

Business Owner #2:

“I've hired employees before, but it was a hot mess. I can't seem to find good people and I really have no idea what I'm doing or what I am doing wrong. Please help me fix this!”

Business Owner #3:

“I've gotten really lucky. My people have fallen in my lap! Now I need to hire more, but my network is totally tapped and I have no idea how to actually hire amazing employees – these were just people I already knew and knew I’d want to work with one day. What do I do now?” 

After

Kiss your nervousness and uncertainty goodbye, girl. We’re handing you your confidence and time back. 5 major takeaways you can expect from your Hiring VIP Day are:

  1. Hiring confidence through the roof

  2. A clear, simple, easy-to-follow hiring process at your beck and call

  3. No more late nights with Google researching into oblivion – everything you need is in an easily accessible one-stop folder

  4. The ability to delegate the whole process – hire on your own OR hand it off to another capable team member

  5. The whole hiring process wrapped up in a neat bow! 

Other people talk about hiring in fifty-eleven checklist steps, and while yes, there are a LOT of steps, I break them down into 3 main categories to make it all way more digestible – planning, interviewing, and hiring.

And because I’m walking lock-step with you through the entire process, I take the overwhelm away and keep us focused on one step, one task at a time. 

Which means you can relax. Fully and truly.

Told you I’ve got you. 😉

Ease and Fun Are My Best Friends – Meet Ashley

I’m Ashley Cox, PHR, SHRM-CP, Founder and CEO of SproutHR, a boutique HR consulting firm that advises women just like you on how to hire and lead profitable, sustainable, impactful teams with confidence, ease, and fun.

YES, I SAID FUN!

I focus on compassionate and intentional leadership, values-based hiring, and I’m here to personally revolutionize your do-it-yourself mindset to one of exponential growth.


I started SproutHR because I’m passionate about women leading small businesses and want more of us to see how powerful and capable we really are. I’ve seen first-hand that the difference between a successful, thriving, sustainable business and shutting down is simply asking for help.

I’m a certified HR professional with over 17 years of experience and have worked with a lot of different business owners – from local brick and mortars to online agencies to multi-million dollar national & international companies. 

I wrote my first book, Transform Your Stories, to guide women to overcome the stories that hold us back so we can become confident and courageous leaders who create a resounding impact in the world. And in 2022, I laughed The Impact Ripple podcast to provide even more valuable HR advice.

Back in my corporate days, I was a leadership expert and top recruiter for J.Crew and Kroger where I hired and developed everyone from the newest hourly employees to C-suite level executives. I've led teams from 1 to 400 employees and have been on teams developing massive corporate-wide trainings for $100B companies employing over 350k employees.

I have my own team and business now and know how different it feels from the safety net of corporate. I understand the feeling of everything falling on your shoulders, the pressure to make budget, to hit revenue goals, and to keep the boat afloat.

That’s why I’m on an absolute mission to teach women that not only is it ok to ask for help, but that we can hire you amazing help.

Hiring and leading the right people the right way will scale your business and electrify your bottom line – so you and your people thrive.

The thing that sets me apart from others is that I love making HR accessible and fun for visionary small business owners just like YOU!

“Ashley made the scary process of hiring so incredibly easy and I was able to hire the perfect person for my business.”

– Abby Herman

YES. I want my hiring process to feel EASY!

Let’s Talk The Whole Picture 

Hiring your first employees is truly one of the most exciting and rewarding parts of doing business.

It grows your company, takes so much off your plate (hallelujah!), allows you to step further into your leadership and vision, and gives you an opportunity to build relationships with incredible people who really care. 

And – hiring doesn't always go smoothly.

There WILL be bumps in the road. It typically takes a little longer to hire than you want or expect, red flags can be missed, and sometimes we make less than ideal hiring decisions. Candidates will accept offers – and then quit in the first 2 weeks. New hires will not live up to our expectations. It happens.

And it’s normal.

I won’t make promises that by working with us, you’ll have zero problems to solve. If you're hiring people, you WILL 100% face challenges at some point – either in the hiring process or when leading your team.

But there's always a solution for every problem you face. Always. Whether it's making mistakes and learning from them, refining the process, or elevating your skill set, you will absolutely come across an opportunity to find solutions.

The difference with Hiring VIP Day is that you’ve got an industry vet right by your side solving problems with you.

Let me give you an example –

My client Angela went through Hiring VIP Day. She hired what she thought was a dream team member until she quit just shy of a month on the job. She came to me frantic, scared, and wondering whether or not hiring an employee was the right move.

But to me, it wasn't a problem. I immediately knew exactly what to do to help her and within just a couple days, she had a new team member hired to replace the first. And she's been with her for over a year now!

Setting realistic expectations is SO important and this is a beautiful example of real life!

“I actually had to make two hires. My first hire decided the job was too much for her after the first month. Initially, when this happened, it was easy to doubt the whole idea of hiring. But I quickly reached out to Ashley, we picked up where we had left off, and I was able to hire another employee right away. Basically, SproutHR always had my back and that gave me the confidence to keep moving through the process even when it got bumpy.”

– Angela Keller

Frequently Asked Questions

  • Yes! We’ll get you set up with a simple, streamlined, and effective hiring process from the start – no guessing, no stressing!

  • Yup! You’re in a great place. You have some experience to pull from, you’ve found some things that have worked for you, and some that haven’t. We’ll refine what isn’t working to make your hiring process shine.

  • You better believe it! We’ll look at everything you already have, I’ll help you refine it, and then we’ll fill in the gaps together.

  • The first and most notable difference is the time frame. Hiring VIP Day gets your entire hiring plan done in one day because it’s very process-oriented and structured. Leadership Mentoring is a 6 month container focused on you and leading your team exceedingly well.

    Hiring VIP Day is designed to move quickly. It's made for you to implement everything we talk about as soon as you get your deliverables so you can hire stellar team members right away.

    It condenses your learning curve and gets all the pieces of the interview and hiring process in one place, refined, and functional. It literally gets all your processes organized in a systematized format – in a single day.

    Everything we do during your Hiring VIP Day creates a seamless experience for not only you as the business owner, but for your candidates as well.

    Hiring VIP Day is designed to ensure you hire fantastic team members and button up your hiring process (rather than lead the team members you already have – that’s Leadership Mentoring!) so you have better team members to lead in the first place!

  • Nope! I will not recruit, interview, or hire for you. The purpose of Hiring VIP Day is to teach you how to hire on your own so that you can go out and repeat the process anytime you want.

Most staffing agencies charge $5,000 – $10,000 per hire. With our Hiring VIP Day, your one-time investment will give you the knowledge and tools to hire for the life of your business!

Stories of Women Business Owners & Their Hiring VIP Day

SIX More Employees

A woman who had a team of contractors was looking to start adding employees to her team.

  • When she came to me, she said, “I feel pretty comfortable hiring contractors, but hiring employees seems like such a bigger deal and I don't want to mess it up. I want to get this right because our business is doing so well and I think this will really accelerate it.”

    So we worked together, went through the entire Hiring VIP Day experience, and afterward, she hired an incredible Director of Operations who helped her streamline and create a lot of efficiencies in her business. This allowed her to reimagine her business, take away some old services, add some new services, and think about how she wanted her business to continue growing.

    We also had a follow-up conversation about the next two team members she should hire and what that might look like, so with her ongoing 45 days of support and SOS follow-up call, we really explored what her next iteration could look like.

    Within six months, she hired SIX more employees – absolutely incredible. Her business is absolutely killing it and she’s thriving!

The Perfect Candidate – Who’s Still There!

Another client also worked with some contractors (this is a big theme with our clients!) and she was so ready to hire her first employee – but she was super nervous because she had some bad hiring experiences with contractors and had been burnt in the past.

  • She had a big lack of confidence because of this, but knew she needed someone more dedicated who would be invested in her business and who’d really be able to help her bring some big projects to life and serve her clients super well.

    To this end, there were some things falling through the cracks with clients and she knew she needed to up her customer service experience.

    During her Hiring VIP Day, we spent time working on her mindset. She really wanted to feel confident and comfortable that she could find and hire an amazing person, so we focused a lot on the right mindset. But we also got the right process in place that would be simple to execute + quick and easy to follow through on. Having the right expert, the right info, and the right process in place skyrocketed her confidence and her mindset.

    She hired the absolute perfect candidate – and she’s still there! It's been two years and this person could not be a better fit.

    She said to me, “Without your help, there's no way I would have found the perfect candidate. Every step of the process was incredibly supportive. This really helped me gain clarity around what I needed, who that perfect fit candidate was, and how to find them with the tools and resources you provided.”

Now That I Have This Beautiful Process, I’m Ready

One woman started working with me in Leadership Mentoring.

She had a dream employee fall into her lap at the beginning of this year and was like, “Ok, I know I'm going to need an actual hiring process, but what I need first is to figure out how to lead this amazing team member.”

  • We mentored for a few months and then gave her the Hiring VIP Day of her dreams.

    I had been telling her all along, “I think you're probably going to need another employee sooner than later. I know you don't feel ready for that but from what I'm observing in your business, you would absolutely benefit from having at least one, maybe two more employees within the next six months to a year.”

    That's when she said, “Ok, I know I need this process in place, but I'm not thinking about hiring anyone right now.”

    By the time we finished her Hiring VIP Day, she changed her mind.

    She said, “This is amazing! Oh my God, I would have never been able to pull this together on my own! This is so simple and so organized. It's so detailed, I feel like I have exactly what I need to go out there and find somebody who maybe isn't going to just land in my lap as a gift from the universe this time!”

    Then, within a couple of days, she was like, “Ashley, I think it's time. I think I just didn’t have the tools I needed to be able to go out there and confidently hire the next person. Now that I have this whole beautiful process, I'm ready.”

    She's currently hiring two additional positions for her company using her Hiring VIP Day strategy. She just posted the job the last week of July, worked through the process, and by the first week of August, already made an offer to a candidate – and they accepted!

    She said, “It’s so simple. I was able to just get the job advertisement out there. Everything I need is in place, I don't have to think about it, I don't have to stress about it, I just have to work the process.”

    I love this so much because that's what Hiring VIP Day is designed to do. Now she doesn’t have to waste a bunch of time running around trying to figure out all the pieces and parts when she needs help the most. She’s already got it.

    I can't wait to see what amazing people she brings onto her team next!

From My Heart to Yours – You’ve Got This

Hiring VIP Day is quite literally designed to alleviate all the stress you feel around hiring to ensure you get the BEST return on your investment in the least amount of time – because we both know your time is precious and so are you.

You, who single-handedly lead a company. You, who are determined to make a difference in people’s everyday lives. You, who cares more than any of us will ever know.

You don’t need to doubt yourself, your decisions, or if you know what you’re doing anymore. You just need the guidance to learn and grow. And believe me when I tell you that you are so much closer than you think. There are so many possibilities waiting for you in your business with the right support.

You’ve got this. The team of your dreams is right around the corner. And just like me, they cannot wait to meet you!

Ok seriously, I CAN’T WAIT TOO! Let’s DO this!

 Clients Are Saying

“I was drowning trying to do everything myself in my company. I had hit a plateau, and I knew that the way I was doing business wasn't sustainable, but I wasn't sure how to pull myself up to that next level.

Ashley is so knowledgeable and organized, but she's also SO good at talking you down when you're spiraling over all the decisions you have to make (and worrying about everything that could possibly go wrong).

We've worked with a TON of contractors: Ashley is one of the very rare people who clearly cares about your mission, understands the quirks of entrepreneurship, and really feels like she's a part of your team.

So often, we feel like we have to do EVERY SINGLE THING all on our own with our companies - but you don't. You can't. Stop trying to learn to be your own HR expert. Hire SproutHR and go back to doing the work you're best at. ”

Jessie Johnson, Life as a Strawberry

“Before I worked with Ashley, I was so frustrated. I was drowning in work but couldn't stop to hire help. I was in a tug between hiring help but being too busy to stop to get support in my business.

It got to the point where I was burning the candle on both ends and I was burning out. I took a few days off to rest and realized that when I am not well my business stops.

If you are terrified of hiring employees like I was, just start with a conversation with Ashley. She will break down all negative beliefs you have around hiring and help you make the right decision for you.”

Wendy Zanders, Your Declutter Coach

“I kept telling myself that I did not want the headache of managing an employee, that it was easier to do everything myself, that I didn't need to grow any bigger.

I realized that I was telling myself "negative stories" about how having an employee would be rather than being open to the possibility of having a great experience and growing my business to serve more clients while also enjoying more of my own free time.

I love Ashley's metaphor of the ripple effect.  I am so proud of myself for being able to employ a young mother on my team which also allows me to serve more clients while staying in my zone of genius.  We are all winning with the ripple effect of my new hire.

Go for it.  You will wish you had done it sooner!”

Angela Keller, At Peace with Money

“I was really impressed with the level of feedback and support we had, as well as the speed with which our questions were answered.

It's no overstatement to say that our entire team structure changed as a result of working with Ashley and we still use the resources and advice today to hire (and promote) team members.”

Keila Hill-Trawick, MBA, CPA, Little Fish Accounting

“The value I received as a result of working with Ashley exceeded my expectations!

Ashley is not only knowledgeable in her specialty but she has a knack for prioritizing the steps and needs of a business and owner. I was able to broaden my focus to our team values, my "why," and core competencies.

This has allowed me to have clarity around my vision for my team and roles in a way that I haven't in the past.”

Lindsay Stenovec, MS, RD, CEDRD-S, Nutrition Instincts